How Would Gary Vaynerchuk Sell Your Artwork

 

As Gary Vaynerchuk, a prominent entrepreneur and marketing expert, there are several strategies He would recommend for selling horror artwork or any type of art:

1. Develop a Strong Brand Identity: The first step in selling horror artwork is to create a strong brand identity that resonates with your target audience. This includes creating a unique brand name, logo, and mission statement that communicates your passion for horror artwork and your commitment to quality.

2. Build a Social Media Presence: Social media is a powerful tool for promoting your horror artwork and building a following. You should create accounts on platforms like Instagram, Twitter, and Facebook, and regularly post high-quality images of your artwork, along with engaging captions and hashtags. You should also engage with your followers by responding to their comments and messages, and reposting their content.

3. Attend Horror Conventions: Horror conventions are a great way to meet potential customers and showcase your artwork. You should research upcoming conventions in your area and book a booth to display your art. You can also network with other artists and industry professionals at these events, which can lead to new opportunities and collaborations.

4. Sell Online: E-commerce platforms like Etsy, Shopify, and Amazon are great places to sell your horror artwork online. You should create an online store that showcases your work and includes high-quality images, detailed descriptions, and pricing information. You should also optimize your store for search engines by using relevant keywords and tags.

5. Collaborate with Influencers: Influencer marketing is a great way to reach a wider audience and generate buzz around your horror artwork. You should identify influencers in the horror community, such as horror bloggers, podcasters, and YouTubers, and reach out to them to see if they would be interested in promoting your art. You can offer them a commission on sales or free artwork in exchange for their promotion.

6. Offer Limited Edition Prints: Limited edition prints are a great way to create scarcity and increase the perceived value of your horror artwork. You can offer a limited number of prints for each piece of artwork, and include a certificate of authenticity with each print. This can help to create a sense of exclusivity and increase demand for your artwork.

7. Partner with Galleries and Art Shows: Partnering with galleries and art shows can help to establish your credibility as an artist and reach a wider audience. You should research galleries and art shows that feature horror and dark art, and reach out to them to see if they are interested in showcasing your work. You can also participate in group exhibitions and competitions to gain exposure and build your portfolio.

By following these strategies, you can build a strong brand identity, reach a wider audience, and increase sales of your horror artwork. Remember to stay true to your passion for horror art, and consistently produce high-quality work that resonates with your target audience.

The Solitary Life Of An Artist

 

Life as an Artist is and has been the dream for me. It has been my focus for many years and it has all consumed my life from an early age. The very idea that I would draw every single day excited me and it still does, although there are days when that excitement turns into worry, especially when you don't know if certain pieces of art will sell or you'll make enough to continue with the art that you want to.

I have always seen my Artists Journey in my head as a solitary way of life, that no one else will or should understand, my partner and my now two older Children have no idea really of the stuff I have in my head to draw and the path that I see myself constantly trying to follow and veering off that path frequently.

You wake up every morning not in the same creative energy as other days, for whatever reason, a commission that left doubt in your mind as to your artistic abilities or a trouble with certain techniques you haven't quite got the handle on or even other daily struggles, such as simply paying bills on time and having enough money to eat, all very valid worries for lots of people in this day and age now.

There's the constant thoughts of wanting to create a piece of artwork or an illustration you've wanted to draw for quite some time, months or years in fact and around all of your daily chores you are secretly wanting to get back to the drawing board and get them artworks on to paper or canvas to see if they work out.

Artists are often seen as creative geniuses who are able to express themselves in ways that others cannot. They are known for their ability to create beautiful works of art that are admired by many. However, the reality is that artists can often feel isolated and alone during their creative lives.

One reason why artists can feel isolated is that the creative process can be a solitary one. Creating art requires a lot of concentration and focus, and many artists prefer to work alone in order to fully immerse themselves in their work. This can be a double-edged sword, however, as spending long periods of time alone can lead to feelings of loneliness and isolation.

Another reason why artists can feel isolated is that their work is often misunderstood by others. While art can be a universal language, not everyone will appreciate or understand what an artist is trying to convey through their work. This can be frustrating and can lead to a sense of disconnection from the rest of the world.

In addition, artists often face rejection and criticism throughout their careers. Whether it's a rejection letter from a gallery or a negative review of their work, these experiences can be incredibly discouraging and can make an artist feel like they are on their own in their creative pursuits.

Finally, the lifestyle of an artist can also contribute to feelings of isolation. Many artists work odd hours, often late into the night, which can make it difficult to maintain relationships with family and friends. They may also have to travel frequently for shows or residencies, which can further disrupt their social lives.

In conclusion, while artists may be admired for their creative talents, the reality is that they can often feel isolated and alone during their creative lives. The solitary nature of the creative process, the potential for misunderstanding and rejection, and the demands of the artist lifestyle can all contribute to these feelings. Despite these challenges, however, many artists continue to create and to share their work with the world.

Daily Sketch: Dark Cosmic Creature Art (Work in Progress)

 

Part of a series of artworks I've been working on for several months in between other work.

Dark Dimensional Creatures of the Cosmos will be 10 large A3 artworks of various cosmic creature entities, all in full colour. you may have seen some of the others in various stages of development on this blog elsewhere.

I liked this one with the reds and the blues just contrasting well together. Still a work in progress, as I want to work on utilizing more paint to create layers over the top of the Copic Markers and Faber Castell Polychromos coloured pencils.

I hope to complete these and I'll show you the full series of themed cosmic art that are very much inspired by the creatures of HP Lovecraft.

10 Ways To Get Noticed As An Artist

Getting noticed as an Artist for some isn't easy, but things in life never are. There are ways to get you and your art noticed and the best way is getting attention to your art and what you do, how you create it, the processes and the Artist behind the art all are interesting ways of showing potential customers what you are about.

So, here are ten ways that artists can get noticed:

1. Create a strong online presence: Create a website or social media accounts to showcase your work and interact with potential fans and collaborators.

2. Participate in local art events: Attend art fairs, gallery shows, and other community events to network with other artists and connect with potential buyers.

3. Submit your work to juried exhibitions: Submitting your artwork to juried exhibitions can help you gain exposure and build your reputation as an artist.

4. Collaborate with other artists: Collaborating with other artists can help you expand your reach and introduce your work to new audiences.

5. Offer your services to local businesses: Offer to create murals or other artwork for local businesses to gain exposure and showcase your skills.

6. Participate in online art challenges: Participating in online art challenges can help you build your portfolio and gain visibility through social media and online communities.

7. Use hashtags: Use relevant hashtags when sharing your work on social media to help your artwork get discovered by people searching for those keywords. Video Marketing could be a great option.

8. Attend art conferences and workshops: Attending art conferences and workshops can help you learn new skills, connect with other artists and industry professionals, and gain exposure for your work.

9. Create a mailing list: Collect email addresses from people who are interested in your work and send regular updates on your latest projects and exhibitions.

10. Keep creating: The most important thing you can do to get noticed as an artist is to keep creating and sharing your work with the world. The more you create, the more opportunities you'll have to get noticed and build your career.

How To Draw Zombie Heads In Pencil

How to draw zombie heads in pencil. Undead zombie heads and faces are my favourite to draw as you can pretty much draw as many different variations for the face of a zombie as possible and there are no limits as to how you can draw them, but starting off you have to have an underlying grasp of the skull structure to help create some seriously cool but thin looking zombie heads.

Here is a video that I created on drawing zombie head examples which can help you further.

Here are the rough pencil drawings I did to warm up to drawing the final larger rotten zombie head illustration in pencil.