How To Promote Your Brand Of Artwork Through Video Marketing

 

Promoting your brand of artwork through video marketing can be an effective way to reach a wider audience and showcase your talent and style. Here are some detailed steps you can take:

1. Set your goals: Before starting any video marketing campaign, it’s important to define your objectives. Determine what you want to achieve with your videos, and make sure they align with your overall brand goals. For example, you might want to increase sales, establish yourself as an expert in your field, or simply raise awareness about your artwork.

2. Create high-quality videos: The quality of your videos is crucial to their success. Invest in a good camera, lighting, and sound equipment to ensure your videos look and sound professional. Use editing software to create polished videos that showcase your artwork in the best possible way.

3. Choose the right platform: There are many platforms to choose from to promote your videos, including YouTube, Vimeo, Instagram, Facebook, and TikTok. Consider your target audience and where they are most likely to consume video content. Each platform has its own strengths and weaknesses, so choose the one(s) that best fit your needs.

4. Develop a content strategy: Plan out your video content in advance to ensure it aligns with your brand goals and resonates with your target audience. Consider creating a series of videos that showcase different aspects of your artwork, such as your creative process, inspiration, and techniques.

5. Optimize your videos for search: Use keywords in your video titles and descriptions that are relevant to your artwork and your target audience. This will help your videos show up in search results and increase their visibility.

6. Promote your videos: Share your videos on your website and social media channels to reach a wider audience. Encourage your followers to share your videos with their own networks, and consider using paid advertising to increase your reach.

7. Measure your results: Track your video engagement metrics, such as views, likes, comments, and shares, to determine the success of your video marketing campaign. Use this data to optimize your future videos and refine your strategy.

In summary, promoting your brand of artwork through video marketing requires careful planning, high-quality videos, and a strategic approach to distribution and promotion. By following these steps, you can create compelling video content that showcases your artwork and appeals to your target audience.

I'll update this, every so often with new video marketing info.

If Clive Barker Were To Mentor Another Artist What Might He Say?

 

Clive Barker - Image Taken from The Clive Barker Podcast

If Clive Barker were to mentor another artist to help them become a better creative Artist/Imagineer, he might offer the following advice:

1. Be true to your own vision: Barker is known for his unique and often unsettling imagination, and he has always emphasized the importance of staying true to one's own creative vision. He might encourage an aspiring art worker to explore their own interests and passions, and to develop a distinctive style and voice.

2. Study the works of others: Barker is also a voracious reader and a fan of a wide range of art forms, from literature to film to visual art. He might encourage an upcoming imagineer to study the works of other artists and creators, both past and present, and to learn from their techniques, styles, and approaches.

3. Experiment and take risks: Barker's work often pushes boundaries and challenges norms, and he might encourage a beginner Artist to take risks and experiment with different techniques and styles. He might also stress the importance of being open to feedback and critique, and using it to refine one's work.

4. Embrace collaboration: Although Barker is primarily known for his solo work as a writer and artist, he has also collaborated with other creators on a variety of projects. He might encourage an aspiring imagineer to seek out opportunities to collaborate with others, whether in a formal or informal setting, and to learn from the perspectives and experiences of others.

5. Keep learning and growing: Finally, Barker is a lifelong learner and has continually pushed himself to explore new ideas and techniques throughout his career. He might encourage an aspiring creative to seek out new learning opportunities, whether through workshops, classes, or simply by experimenting with new techniques and approaches on their own.

Being an Artist takes effort and some visual exploration and self promotion to get yourself noticed as a working Artist

Why Do Us Artists Have Lots Of Unfinished Artwork?

 I often ask this question to myself daily and the more I think about it, the more reasons why I don't finish a lot of artwork is purely down to having an Artists mind that is always busy with ideas.

Often it is the way of creating any one piece of art that I have many more ideas whilst halfway through a drawing or a painting, that needs to be explored almost immediately and so more creative paths are made and it becomes a complicated mess of trying to get certain artwork done and it's the interruptions of daily life and other works that seems to affect the flow of your work.

Artists may have lots of unfinished artworks for a variety of reasons. Here are some possible explanations:

1. Creative Process: Creating art is often an iterative process, and artists may start multiple pieces at once as they experiment with different techniques, compositions, or subject matter. Some of these works may not meet the artist's standards or may not develop in the direction they intended, resulting in unfinished pieces.

2. Lack of Inspiration: Sometimes artists may lose inspiration or motivation to continue working on a piece, especially if they encounter creative blocks or personal issues that distract them from their work.

3. Time Constraints: Artists may have to put aside unfinished pieces due to other commitments or deadlines, such as commissioned work or exhibitions.

4. Technical Challenges: Some works may require specialized techniques or materials that an artist may not have the skills or resources to complete at the time.

5. Personal Preferences: Some artists may simply prefer to work on multiple pieces at once, as it allows them to switch between different creative projects and explore a range of ideas and styles.

Ultimately, the reasons why artists have lots of unfinished artworks can vary greatly and depend on the individual artist's creative process, personal circumstances, and artistic goals.