Wednesday, 17 March 2010

Promote Your Artwork Online

Promotion of your artwork online is really easy as you are spoilt for choice with many free sites to choose and use and in fact I recommend you use a combination of the sites that you already use now with some new ones you may not have heard of, first of all there are many social networking sites available to sign up for that could potentially aid your art promotional efforts, the big contender Facebook is one as it is beating Myspace in terms of scalability and applications features as more and more people start to use it as an all round promotional tool.

Social networking

So lets start with the social networks for promoting your artwork, you could set up networks that could grow on Facebook, Myspace, bebo or any other social network and these could feed traffic into each other providing some links along the way and this in turn could make your art and any web pages that it appears on slightly higher in the rankings, many people worry about some social media sits that have a thing in the code called a nofollow tag, which says to the search engines that links contained within certain areas of a page cannot be followed and indexed, but what you'll find out is that different search engines obey their own rules, so nofollow links may appear in some search results.

But even if there are nofollow links, people in your network that are interested about a particular topic, they will click on it and read your content, so never discount this fact, the funny thing with networks is that they can grow over time, double, triple or even quadruple in size, it's like a snowball effect that keeps on snowballing.

What you'll also find now is that social media can have the added feature of being tied into the main blogging platforms such as Blogger and Wordpress, making it far easier to share your content around the web on social bookmarking sites which can also be searched on within their own index or database and sometimes links can be picked up by roaming RSS feed software which aggregates feeds for blog content and video sites such as Youtube, so you'll find your blog posts and videos ending up shown on other sites as a result, which is in turn another way to say a backlink.

Promoting your art online comes down to having the time to write small content posts that link to your art and creating a whole marketing strategy that gets yourself known as an artist, back to Youtube, I think this is a fantastic free opportunity to show your art and plus how you create it too. There are many artists on Youtube and some of them are truly amazing, my efforts only scratch the surface as there some who do amazing portrait art of celebrities.

What I like about the promotion of my artwork is that some people either love it or they think it sucks(trust me I get a few comments like that!) but so long as your art appeals to someone, then does it matter, will it frustrate you if your art rubs someone up the wrong way? course not, just keep on creating your art and carving out a niche for yourself in whatever art you create.

Craigslist is a site that you may want to try and test out, just to see if you can get people interested in your art, whether that's to buy or look at through your gallery of art like an online exhibition, it's free, but like the majority of free advertising sites out there, there are rules that you have to abide by so that you ads don't come across as spam or an illegal advertisement, but this should be common sense thinking.


As mentioned above blogging is one option that should be an option, it should be an essential component of an art promotion as you can write useful content and insider artist notes that people won't find anywhere else, because it's unique to you, you can mix up the blog posts too, by simply showing a new drawing with a small paragraph that explains about it or you could do a long drawn out post on the day that has just passed by with all the work you have just completed. When it comes to blogging, you have many options available to you and it doesn't have to be the same written blog posts, you could do video or even podcasts which tend to give a personal element to your ramblings.

Provide a versatile blog which appeals on many levels and people will be interested to come and see your art and listen what you have to say or read about your opinion on something, blogging is just something that you have to keep up with and stick to on a regular schedule to make it more worthwhile, as readers will expect new posts each week or at a timescale that they have gotten used to.

Promoting your art is easy, so look for more posts like this soon....

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